Privacy Policy

Effective Date: August 11, 2026
Last Updated: November 1, 2026

Blue Octane Automotive is a brand or trade name of Dealer Dragon, LLC (“Blue Octane Automotive,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit blueoctaneauto.com (the “Site”), purchase products, communicate with us, or otherwise interact with our services.

By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site.

1. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

We may collect information you provide directly, including:

• Name;
• Billing and shipping addresses;
• Email address;
• Telephone number;
• Account username and password;
• Products ordered, order history, returns, and warranty information;
• Vehicle information, including year, make, model, trim, engine, drivetrain, and modifications;
• Communications, reviews, photographs, and customer-service requests;
• Marketing preferences;
• Fraud-verification information; and
• Other information you choose to provide.

Payment Information

Payments are processed through third-party payment processors, including Stripe. Payment processors may collect payment-card numbers, bank information, billing details, authentication information, and transaction data.

We generally do not receive or store complete payment-card numbers. We may receive limited payment information, such as the card type, last four digits, expiration information, billing address, payment status, and transaction identifier.

Stripe processes information according to its own privacy policy and terms.

Information Collected Automatically

When you use the Site, we and our service providers may automatically collect:

• Internet Protocol address;
• Browser type and version;
• Device type and operating system;
• Device identifiers;
• Pages viewed and links selected;
• Referring and exit pages;
• Dates, times, and duration of visits;
• General location inferred from an IP address;
• Shopping-cart activity;
• Search activity;
• Advertising and marketing interactions; and
• Diagnostic, performance, security, and error information.

We may collect this information using cookies, pixels, tags, local storage, server logs, software development kits, and similar technologies.

Information From Other Sources

We may receive information from:

• Payment processors;
• Shipping carriers and fulfillment partners;
• Product manufacturers and distributors;
• Fraud-prevention and identity-verification providers;
• Analytics and advertising providers;
• Email and text-message service providers;
• Social media platforms;
• Publicly available sources; and
• Other service providers and business partners.

2. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders;
• Collect and confirm payments;
• Arrange shipping and provide tracking information;
• Manage accounts, returns, refunds, exchanges, warranty requests, and product claims;
• Confirm product availability and vehicle compatibility;
• Communicate about orders, accounts, and customer-service requests;
• Detect, investigate, and prevent fraud, unauthorized transactions, abuse, and security incidents;
• Operate, maintain, troubleshoot, and improve the Site;
• Personalize the shopping experience and product recommendations;
• Measure Site traffic and marketing performance;
• Send promotional emails or text messages when permitted;
• Administer promotions, surveys, and reviews;
• Enforce our Terms and Conditions and other policies;
• Comply with legal, tax, accounting, and regulatory obligations;
• Establish, exercise, or defend legal claims; and
• Carry out other purposes disclosed when information is collected or with your consent.

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide information to companies that perform services on our behalf, including:

• Payment processing;
• Website hosting and ecommerce services;
• Order management;
• Product fulfillment and drop shipping;
• Shipping and delivery;
• Customer support;
• Email and text-message delivery;
• Data hosting and storage;
• Analytics;
• Advertising and marketing;
• Fraud prevention and security;
• Accounting, tax, insurance, and professional services; and
• Warranty and product-claim administration.

These parties may use information to provide their contracted services and as otherwise allowed by their own terms and applicable law.

Manufacturers, Distributors, and Fulfillment Partners

Products may ship directly from a manufacturer, distributor, warehouse, or other fulfillment partner. We may provide the recipient’s name, shipping address, contact information, order details, and other information reasonably necessary to fulfill the order or administer a product claim.

Payment Processors

We disclose transaction and customer information to Stripe and other payment providers to process payments, prevent fraud, issue refunds, and manage disputes.

Advertising and Analytics Partners

We may allow analytics and advertising partners to collect information about Site activity and interactions over time. They may use cookies, pixels, device identifiers, and similar technologies to measure performance, understand audiences, personalize advertising, or display advertisements on other websites and services.

Depending on applicable law, some of these activities may be considered “sharing,” “selling,” or targeted advertising even when no money is exchanged for personal information. See “Your Privacy Choices” below.

Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable law, regulation, legal process, or government request;
• Enforce agreements and protect our legal rights;
• Detect or prevent fraud, security threats, or unlawful activity;
• Protect the safety, rights, or property of customers, the public, or others; or
• Respond to an emergency.

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction. Where required, we will provide notice before personal information becomes subject to materially different privacy practices.

At Your Direction

We may disclose information for another purpose when you direct us to do so or provide consent.

4. Cookies and Similar Technologies

Cookies are small files placed on a browser or device. We may use the following types of cookies:

• Essential cookies: Necessary for security, checkout, account access, shopping carts, and basic Site operation.
• Preference cookies: Remember settings and choices.
• Analytics cookies: Help us understand Site traffic, performance, and usage.
• Advertising cookies: Help measure advertising and may be used to personalize advertisements across websites.

You can control some cookies through your browser settings and any cookie-preference tool available on the Site. Blocking certain cookies may prevent parts of the Site from functioning properly.

5. Your Privacy Choices

Account Information

If the Site offers customer accounts, you may update certain information through your account or by contacting us.

Marketing Emails

You may unsubscribe from promotional emails by using the unsubscribe link included in the message. We may still send nonpromotional communications concerning orders, accounts, security, returns, or our ongoing business relationship.

Text Messages

You may opt out of promotional text messages by replying STOP. Message and data rates may apply. Opting out of promotional messages does not prevent necessary order or account communications where permitted by law.

Cookies and Advertising

You may adjust your cookie preferences using [INSERT LINK OR DESCRIPTION OF COOKIE TOOL].

You may also use browser settings to reject or delete cookies. Some industry organizations provide tools for opting out of interest-based advertising, although these tools do not prevent all advertising.

Global Privacy Control

Where required by applicable law, we recognize browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of personal information or targeted advertising for the browser or device sending the signal.

If you use multiple browsers or devices, you may need to express the preference separately on each one.

6. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money. However, our use of certain advertising, analytics, or social-media technologies may be considered a “sale,” “sharing,” or targeted advertising under some state privacy laws.

You may opt out through [INSERT “YOUR PRIVACY CHOICES” OR “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” LINK] or by enabling Global Privacy Control in a supported browser.

We do not knowingly sell or share the personal information of consumers under 16 years old.

7. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to:

• Complete transactions and provide customer service;
• Maintain business and tax records;
• Process returns, warranty requests, and disputes;
• Prevent fraud and maintain security;
• Comply with legal obligations; and
• Establish, exercise, or defend legal claims.

Retention periods vary based on the type of information, the nature of our relationship with you, legal requirements, and operational needs. When information is no longer reasonably required, we may delete, de-identify, or aggregate it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, transmission, payment system, or storage method is completely secure. We cannot guarantee absolute security. You are responsible for using a strong, unique password and protecting your account credentials.

If you believe your account or information has been compromised, contact us promptly at info@blueoctaneauto.com.

9. State Privacy Rights

Depending on where you live and whether the applicable law applies to us, you may have rights concerning your personal information, including the right to:

• Confirm whether we process your information;
• Access or obtain a copy of certain personal information;
• Correct inaccurate personal information;
• Request deletion of personal information;
• Request information about categories of information collected, used, or disclosed;
• Opt out of the sale or sharing of personal information;
• Opt out of targeted advertising;
• Limit certain uses of sensitive personal information;
• Obtain certain information in a portable format;
• Appeal our decision concerning a privacy request; and
• Exercise your rights without unlawful discrimination.

These rights are subject to exceptions and verification requirements.

To submit a request, contact us using one of the following methods:

• Email: info@blueoctaneauto.com
• Telephone: 913-579-5193

Please describe the right you wish to exercise and provide sufficient information for us to identify relevant records. We may request additional information to reasonably verify your identity.

You may use an authorized agent where permitted by law. We may require proof of the agent’s authority and may ask you to verify your identity directly.

If we deny a request, you may have the right to appeal by contacting info@blueoctaneauto.com with the subject line “Privacy Appeal.”

10. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to our processing.

During the preceding 12 months, we may have collected the following categories of personal information:

We use and disclose these categories for the purposes described in this Privacy Policy.

We do not use sensitive personal information to infer characteristics about individuals. We retain information as described in the “Data Retention” section.

See Section 6, “Sale, Sharing, and Targeted Advertising,” for our sale and sharing disclosures and opt-out information.

California residents may request access, correction, or deletion and may opt out of applicable sale or sharing practices. California residents also have the right not to receive discriminatory treatment for exercising CCPA rights.

11. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe a child under 13 provided personal information to us, contact us at info@blueoctaneauto.com so we can review and, where appropriate, delete it.

12. Third-Party Websites and Services

The Site may contain links to websites or services operated by third parties. This Privacy Policy does not govern those third parties.

We encourage you to review the privacy policies of third-party websites and services before providing information to them.

13. International Visitors

The Site is operated from the United States. If you access it from another country, your information may be transferred to, stored in, and processed in the United States and other locations where our service providers operate.

Privacy laws in those locations may differ from the laws where you live. If we intentionally market or sell to residents of another country, additional legal requirements may apply.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The revised version will be posted on this page with an updated “Last Updated” date.

If changes materially affect how we use personal information, we will provide any additional notice or obtain any consent required by applicable law.

15. Contact Us

For privacy questions or requests, contact:

Blue Octane Automotive
A brand or trade name of Dealer Dragon, LLC
Mailing address: PO Box 25126
Overland Park, KS 66209
Email: info@blueoctaneauto.com
Telephone: 913-579-5193
Website: https://blueoctaneauto.com